Thursday, February 3, 2011

New designers for MBFW Fall 2011 Collections
February 03, 2011 (USA)


In just a few weeks, fashion industry professionals from around the globe will gather at the world’s leading performing arts center, Lincoln Center, to preview the Fall 2011 Collections. The runways will showcase the most influential new looks worn by top models, as new designers never before seen at Mercedes-Benz Fashion Week present alongside some of America’s most established names in fashion.

The newcomers to Mercedes-Benz Fashion Week include Allegri, Callula Lillibelle, CHRISTIAN COTA, Elene Cassis, Frank Tell, G-Star RAW, GUiSHEM, Irina Shabayeva, Joy Cioci, LUBLU Kira Plastinina, Maisonette 1977, Porter Grey, Sachin + Babi, Son Jung Wan, Tess Giberson and VACCA.

“We are proud to welcome so many established and emerging designers to present their Fall collections this season,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. “The goal of Mercedes-Benz Fashion Week is to facilitate an opportunity for designers and brands to successfully showcase their talent at an event that will further support the growth of their businesses.”

Allegri- Founded in 1971, Allegri has specialized in outerwear and rainwear and it is known for its extensive fabric research to create garments that offer the ultimate protection from the elements.

Callulla Lillibelle- Designers William Calvert and Melanie Fraser Hart create their collections to reflect the diverse range of women’s needs, including style, comfort, and price.

CHRISTIAN COTA- This Parisian designer attributes his passion for design to his first muses, his mother and his late grandmother, saying “their manner of dress and their poise was always an education in elegance. They define the word.”

Elene Cassis- Long Island native, Cassis started her own signature collection in June of 2009 and has already caught the attention of top retailer Neiman Marcus, along with over 30 other noted specialty stores nationwide.

Frank Tell- Frank Tell describes his new collection in light of the recession, “the Recession killed cocktail dressing. It’s too precious. Women don’t want to buy something they will only wear once and then sit in their closets. What is needed are extraordinarily crafted pieces that can be worn in an everyday way.”

G-Star RAW- Pierre Morisset, G-Star’s head designer, is one of the most important stylists in the denim world. He is creating tomorrow’s authenticity today. He is considered by many to be the denim specialist “le chirurgien du jean” (the jeans surgeon).

GUiSHEM- This Latin American designer, Guillermo Jop specializes in eveningwear; Jop’s designs incorporate draping and innovative pattern cutting.

Irina Shabayeva- Born in Georgia, Shabayeva honed her skills there creating luxurious garments for celebrity clientele, positioning her as a talent to be reckoned on the 6th season of “Project Runway.”

Joy Cioci- Sexy, romantic and influential personal inspirations play into each one of Cioci's meticulous designs to provide a versatile collection that women gravitate to for everyday effortless wear.


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